How to Build a Lead Magnet That Brings In Ideal Clients With Hillary Gale (Ep. 486)

Hillary Gale, Founder and CEO of Moneta Copy, is back to share her expertise in attracting ideal clients through effective lead magnets. She emphasizes the necessity of transitioning from social media to building an email list. Discover the importance of niche-focused content like ebooks and case studies. Hillary also covers structuring lead funnels, strategic promotion across platforms, and maintaining a balance in email marketing to engage without overwhelming. Her insights are essential for any financial services professional looking to refine their marketing approach.