Craig Jones as the New Vince McMahon

Craig Jones is drawing parallels between his strategies in jiu-jitsu and those of Vince McMahon in professional wrestling. McMahon revolutionized wrestling by creating a national stage, leading to higher visibility and revenue, similar to how Jones is using entertainment and marketing tactics to elevate the sport of jiu-jitsu. Just as McMahon took risks, like betting everything on WrestleMania, Jones is making high-stakes investments in events like the CJI, aiming to create a spectacle that captures audience attention. This approach not only promotes the sport but also transforms how athletes market themselves, echoing McMahon's successful tactics of building larger-than-life personas for his wrestlers.