The Wine Makers – DTC Show Pt 2, Monterey County Wine

The DTC Wine Symposium Podcast Extravaganza – Part 2: The Wines and the People of Monterey County

Okay, we admit it—we’re Sonoma homers. Occasionally, we branch out and interview someone from Napa (gasp!). But despite our regional prejudices, the growers and winemakers of Monterey County welcomed the podcast crew—not to mention 700+ DTC Wine Symposium attendees—with open arms!

Jokes aside, the Monterey County wine community were fantastic hosts all week long. We were lucky enough to sit down with friend of the pod, Adam Lee—a longtime proponent of Monterey fruit—and let him guide us through a fascinating conversation with some luminaries of the Monterey wine scene.

Adam introduced us to legendary grower Gary Franscioni, owner of ROAR Wines, who helped develop and farm the vineyards that put the Santa Lucia Highlands on the winemaking map. We also met Sabrine Rodems, winemaker at the acclaimed Wrath Wines and owner/winemaker of Scratch Wines—an awesome lineup of wines that scratched an itch for the acid-driven, racy wine lovers among us. And we spoke with Rhonda Motil, VP of Marketing at J. Lohr Vineyards & Wines, a family-owned winery with deep roots in the region. Jerry Lohr was one of the first to believe in Monterey’s potential back in the early ‘70s, and today, J. Lohr continues to produce intricate, terroir-driven wines from over 4,000 planted acres.

Of course, this was just a fraction of Monterey County’s wine story. Steeped in agricultural history, the Salinas River Valley and surrounding hillsides make up one of the most important farming regions in the country—possibly the world. We learned about the power of the Monterey Canyon, the vast and deep submarine trench off the coast that plays a defining role in the region’s climate. We also explored the rapid shifts in temperature, soil composition, and terroir that unfold as you travel north-south and east-west across this fertile wonderland.

All in all, we hope we didn’t make total fools of ourselves—because the wines were beautiful, the vineyards were stunning, and the people were fantastic. Here’s hoping they invite us back!

Monterey Vintners

Rhonda Motil
VP of Marketing – J. Lohr Vineyards & Wines
Website | Instagram

Adam Lee
Clarice Wine Company | Journalist, North Bay Business Journal
Website | Clarice Wine Company
Instagram | Instagram

Gary Franscioni
Owner – ROAR Wines
Website | Instagram

Sabrine Rodems
Owner & Winemaker – Scratch Wines | Winemaker – Wrath Wines
Scratch Wines | Instagram
Wrath Wines | Instagram