Mistakes That Made Me The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
4 snips
Oct 28, 2025 
Eman Ismail, an email strategist and founder of Iman Copy Co., joins Anja Lordanić to discuss transforming newsletters into powerful sales tools. They highlight four crucial ingredients: connection, storytelling, direct address, and social proof. Eman emphasizes the importance of knowing subscribers, practical segmentation, and the benefits of experimentation over perfection. With insights on values-led marketing and consistent emailing, listeners gain actionable strategies to craft engaging emails that resonate and drive sales.
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Write As If To One Person
- Treat every email as a one-to-one conversation by writing to an individual subscriber, not a faceless crowd.
- Use connection and relevance to make subscribers feel seen and increase opens, replies, and sales.
Base Emails On Customer Research
- Do customer research: survey, interview, and ask subscribers to reply to learn their real struggles and needs.
- Use those answers to generate email topics and avoid sending irrelevant content that drives unsubscribes.
Segment Simply And Intentionally
- Keep segmentation simple and practical; two or three meaningful groups beat complex tags you never use.
- Tailor small parts (testimonials, lines) per segment rather than rewriting entire emails.