ShanghaiZhan: All Things China Marketing, Advertising, Tech & Platforms Talking Trash on China: The Sustainability Race With Richard Brubaker
Dec 16, 2021
44:22
China is one of the fastest-growing economies and faces serious sustainability challenges. Like the hosts, today’s guest completes 20 years in China, all of it helping China and the rest of Asia with real issues on waste, waste management, and social responsibility. Richard Brubaker is Founder & Managing Director at Collective Responsibility and Executive Volunteer at HandsOn China. He draws comparison to the US and has lessons to offer on what they can do better.
1. Picking sustainability because of a mega Sichuan earthquake.
2. Exporting sustainability to the rest of the world.
3. Look out the window, you don’t need to look too far.
4. Takes time for companies to get out to do stuff.
5. Serving the community with HandsOn, the easy one to talk to.
6. ESG, EHS, sustainability is a lot more than trash talk.
7. Marketing & brand management blamed getting a bad rep.
8. Do good, get good talk, be like Starbucks, do little things well, every day.
9. “Efficient sustainability” ready for export from China
10. No one consumer in China map them against a problem to help solve
More about Richard Brubaker:
Website: http://www.richbrubaker.com
Facebook: https://www.facebook.com/rich.brubaker
LinkedIn Page: https://www.linkedin.com/in/richbrubaker
Instagram: https://instagram.com/richbrubaker
Twitter: http://www.twitter.com/richbrubaker
Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.
Music: "Bad Cough Syrup" by Bryce Whitwam: https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac
1. Picking sustainability because of a mega Sichuan earthquake.
2. Exporting sustainability to the rest of the world.
3. Look out the window, you don’t need to look too far.
4. Takes time for companies to get out to do stuff.
5. Serving the community with HandsOn, the easy one to talk to.
6. ESG, EHS, sustainability is a lot more than trash talk.
7. Marketing & brand management blamed getting a bad rep.
8. Do good, get good talk, be like Starbucks, do little things well, every day.
9. “Efficient sustainability” ready for export from China
10. No one consumer in China map them against a problem to help solve
More about Richard Brubaker:
Website: http://www.richbrubaker.com
Facebook: https://www.facebook.com/rich.brubaker
LinkedIn Page: https://www.linkedin.com/in/richbrubaker
Instagram: https://instagram.com/richbrubaker
Twitter: http://www.twitter.com/richbrubaker
Welcome to Shanghai Zhan, aka. Shanghai Station. The only station in Shanghai’s world-famous metro that only exists as a podcast. Listen to Bryce Whitwam and Ali Zein Kazmi debate with guests on their experiences and aspirations for China. Bryce and Ali are connected to China for over 20 years and are still in Shanghai working in the industry. They are both fluent Mandarin speakers, with Bryce reading and writing, while Ali gets away with using his thick Beijing accent.
Music: "Bad Cough Syrup" by Bryce Whitwam: https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac