Timestamps:

1:49 - What mistakes do Swiss startups make repeatedly when it comes to hiring and managing people?

13:08 - The diversity question

25:48 - Good startup communication

44:47 - How to strengthen your gut feeling, in terms of hiring

49:44 - Should you hire friends and family?

The Episode In 60 Seconds

People can be an organization’s biggest asset but also one of their greatest pain points. Here are some of Markus Okumus’ key takeaways:

Attracting talent

In the early stages of a company, it is sometimes difficult to attract the necessary talent without being able to offer the corresponding monetary incentives.
A charismatic, passionate founder will be able to inspire the right people to follow along on the journey.

Diversity

Diverse teams are more successful, so keep an eye on this score.
If diversity happens organically, great. If hiring in your network means you only have people who look like yourself around you, you might want to rethink your approach.

Hyper-growth

Every time you triple your number of employees, you have to re-imagine your entire structure.
Some people are unable or unwilling to grow with the company. Don’t be afraid to let them go.
If you grow to be a $ 100m revenue company, you’ll need someone who has experience with leading such a company.

Values

Your values should be more than a subsection on your website.
Clearly define them and make them visible everywhere.
Justify your decisions in terms of your values. Your employees will start to identify with and be proud of them.

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