Choosing a topic for your nonfiction book

When starting to write a nonfiction book, many authors struggle with choosing a topic. They worry about making it interesting or marketable, and they fear going outside their area of expertise. The key is to choose a topic that aligns with both your interests and marketability. One approach is to think about how the book can help grow your leadership or serve a specific niche. Another strategy is to focus on a topic adjacent to your expertise that you care about. Sharing a personal story of choosing to write a book on apprenticeship rather than education, the host emphasizes the importance of writing a book that aligns with your values and helps you grow.