Micro-Targeting Voters with Big Data

Nov 29, 2018

39:35

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Micro-Targeting Voters with Big Data

We’ve all heard the talking heads on cable news declare that this or that election was the year of the “suburban soccer mom voter” or the year for voters who prefer Heineken beer and so on and so forth. Have you ever wondered who decides that these small voter niches have outsized importance in any given election?

If so, then you’re in luck! This week, Building Tomorrow interviews John Aristotle Phillips, the founder of the eponymous political campaign consultancy Aristotle. He leverages big data to micro-target voters for politicians from both sides of the aisle. Phillips has also run campaigns overseas, including in Kenya where he was deported for his efforts to unseat the party in power.

Why do you need access to all data when you are running for office? What is public record when it comes to campaigning and voting? How much does a campaign rely on data collection? What does Aristotle do? How does Aristotle help candidates who are not members of the mainstream political parties? Should Americans export political campaign consultants to intervene in the politics of other countries?

Micro-Targeting Voters with Big Data

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