I loved what George Brontén from Membrain CRM had to say in this week's episode. Sometimes my guests say things and I have to sit back and think over it to see if I agree or not with their viewpoint. This week, I loved everything George said. It was so on point, and so in line with my experiences and learnings over the years that I had to stop myself from shouting "YES!" at every turn. Among other things, we discuss:

That people are not born salespeople
The big skills gap that many companies have
How you can represent your company as a leader

I highly recommend this episode for software leaders, but also anyone in sales or leadership - there was a lot of great stuff here.

To learn more about George and Membrain, visit: https://www.membrain.com/

Find George on LinkedIn at: https://www.linkedin.com/in/georgebronten/
Follow George on Twitter: https://twitter.com/georgebronten
Get the book, Stop Killing Deals, here.
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For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

As part of the founding team in his first SaaS product, Matt owned the sales & marketing processes. But he struggled to sell and gain traction for the company. It took years of learning and tweaking before Matt created The Perfect DEAL Process, an innovative yet easy to implement method for closing more software deals. To find out more, visit https://mattwolach.com/about-matt.

Get even more tips by following Matt elsewhere:

113: Designing a Buyer-focused Sales Process - with George Brontén