Marc Moscato joins us today to share the story behind Buffalo Bike Tours. He reveals what it is really like to run a company in a smaller market that has been struggling for many years but is now seeing revitalization and pockets of growth. We discuss his experience of starting a nonprofit organization and the benefits and drawbacks of running nonprofit and for-profit models. He also reveals the OTAs and marketing methods he is using and explains how to position your tour business to attract travel writers, bloggers, and your audience.