Lianne Trantz: VP Marketing, Novidea: Clarity, confidence and great communication (93)

Maintaining growth is hard, no matter how good the technology. Novidea was founded in 2009 and today provides its technology platform to 90 brokers and MGAs in 20 countries.

Lianne Trantz, VP Marketing, Novidea, joins Matthew Grant to discuss how she has brought together her experience and lessons from marketing in industries outside of insurance (such as advertising), along with her personal experience in technology to create an integrated and fresh approach to marketing at Novidea.

There are some great lessons here for anyone wanting to learn about best practices and new techniques.

Listen here or on any decent podcast platform, including Apple Podcasts, Spotify, and Google Podcasts.

Topics include:

• Best-practice learnings from working in Adtech and other sectors
• B2B insurance marketing – examples of techniques that work
• Differences in marketing approaches between the US, UK, and elsewhere
• The benefits of an integrated multi-channel approach (podcasts, webinars, LinkedIn, PR, etc)
• How to convert marketing activities to sales leads

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