What Midjourney Taught Us (And Can Teach You) About Social Media Success
Dec 1, 2024
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Dive into the secrets of building a robust social media presence, especially on LinkedIn! Discover effective posting patterns, engagement strategies, and storytelling tips that create authentic connections. The hosts reveal how they reached 1.5M+ monthly impressions and what they learned about audience dynamics. They discuss the real value of engagement over follower counts and the importance of embracing risk in content creation. Plus, get the latest scoop on exciting Midjourney updates coming in 2024!
Drew and Rory share their journey of building social media audiences by emphasizing the importance of authenticity and storytelling to foster engagement.
They highlight LinkedIn as a unique platform for business networking, focusing on the need for meaningful connections and specialized content.
Creative strategies such as adapting content formats and engaging with audiences are essential for maintaining attention and relevance across social media platforms.
Deep dives
The Impact of Modern Children's Entertainment
The speakers discuss their experiences with contemporary children's entertainment, particularly shows like Cocomelon, which they find overwhelming. They express nostalgia for children’s music from their own childhood, such as Raffi, and reminisce about alternative soundtracks from Disney classics, indicating a preference for content that parents can also enjoy. Both speakers anticipate being overwhelmed by the barrage of new shows and movies they'll be forced to engage with as parents, revealing a humorous take on their upcoming viewing habits. They highlight the difference between feeling entertained and mentally drained by children’s programming, reflecting a shared concern for maintaining their own sanity amidst endless nursery rhymes.
The Evolution of Their Podcast Journey
As they celebrate the milestone of their 20th episode, the speakers reflect on their initial trepidation and growth throughout their podcasting journey. They acknowledge that early episodes were awkward but express satisfaction with their progression into more confident discussions. The commitment to creating content weekly became an integral part of their routine, driven by their enjoyment of engaging conversations. Their candid acknowledgment of past insecurities showcases a shared productivity that has flourished as they continued to develop their podcasting skills.
Building an Engaged Audience on Social Media
The speakers delve into the nuances of growing a following on social media platforms, particularly emphasizing the importance of authenticity and storytelling. They agree that simply showcasing accomplishments without context leads to disengagement, likening it to a billboard advertisement lacking explanation. Providing background stories and engaging with the community drives better interaction, as they note that social media thrives on engagement. They discuss the value in offering authentic connections rather than relying on generalized content, underscoring how personalized storytelling cultivates a more engaged audience.
The Advantages of Using LinkedIn for Content Creation
The speakers highlight the unique advantages of using LinkedIn compared to other social media platforms, portraying it as a fertile ground for business-related content with a higher caliber audience. They emphasize the opportunity for professional engagement, including more meaningful connections and potential collaborations. The combination of shared interests and professional aspirations allows for an exchange of valuable insights, helping creators establish their credibility and visibility. They advise that leveraging unique storytelling on LinkedIn leads to more organic reach, enabling creators to tap into a community focused on growth and knowledge-sharing.
Navigating Creative Content Strategies
The discussion shifts to creative strategies that help capture attention across various platforms, where experimentation and flexibility are deemed essential. They emphasize adapting to different types of content formats, including video and carousel posts, while maintaining a consistent voice. The speakers also suggest focusing on engaging hooks and visuals that capture attention quickly, as well as the importance of interacting with the audience through comments and responses. By applying a scientific approach to their creative process, they believe creators can effectively shift through trends while maintaining authenticity and relevance.
Drew Brucker and Rory Flynn pull back the curtain on how they built thriving social media audiences (and businesses) from scratch.
After spending two years growing massive followings teaching Midjourney on LinkedIn, they reveal their proven blueprint for turning technical knowledge into engaged communities and real business opportunities.
From critical posting patterns and engagement strategies to content formats that actually work, Drew and Rory share how they cracked LinkedIn's code to generate 1.5M+ monthly impressions. They break down why most creators fail to gain traction, expose the data behind their most viral posts, and explain how to strategically inject personality into professional content.
The duo also tackles hard truths about audience building - why follower counts are meaningless compared to engagement, how to handle negative feedback when posts go viral, and what it really takes to stand out in saturated spaces. Plus, they share their expansion strategy beyond LinkedIn and reveal exclusive Midjourney v7 updates coming in 2024.
Learn the exact frameworks, workflows and psychological triggers they use to build authentic connections and drive real business results.
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⏱️ Midjourney Fast Hour
[00:00] Welcome Back
[01:00] Dad Life
[04:30] Milestone Discussion
[16:15] LinkedIn Success Formula
[29:45] Audience Building Secrets
[39:15] Content Repurposing Guide
[52:30] Platform-Specific Approaches
[01:02:15] Data-Driven Social Growth
[01:10:45] Midjourney Updates & News
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Takeaways
* Consistency is key to building an audience.
* LinkedIn offers a higher caliber audience compared to other platforms.
* Engagement through comments can lead to more content ideas.
* Authenticity boosts profile visibility and engagement.
* Using storytelling in posts enhances audience connection.
* AI tools can help in content creation but should not replace authenticity.
* Building credibility on LinkedIn can lead to business opportunities.
* Understanding your audience is crucial for effective content.
* Taking risks in content can lead to greater growth.
* Community building is essential for sustained engagement. Follower count doesn't equate to engagement.
* Building a community is essential for growth.
* Inject personal interests into professional content.
* Don't fear putting yourself out there.
* Tracking engagement patterns can reveal insights.
* Timing your posts can significantly impact engagement.
* Reposts are more valuable than likes.
* Evolving content strategies is crucial for retention.
* Repurposing content can maximize its value.
* Injecting fun into content can enhance engagement. LinkedIn offers a more professional audience compared to other platforms.
* Consistency in posting is crucial for gaining traction on social media.
* Engagement with other users is essential for building a following.
* Content that performs well on one platform often translates to others.
* Video content is becoming increasingly important in social media strategies.
* Repurposing content can save time and enhance reach.
* Understanding the structure of content can lead to better engagement.
* Virality can be unpredictable and may attract negative attention.
* Utilizing workflows can streamline the content creation process.
* Midjourney continues to evolve with new features and updates.
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