The Kennedy of It All (w/ Maura Brannigan)

It’s not your imagination: The Kennedys dominated the collective consciousness this year, and the pull was particularly strong within the fashion industry. This week, I sit down with writer, strategist, and Kennedy scholar Maura Brannigan to discuss the myriad ways that the American political family has permeated the zeitgeist recently, and how they represent politics as pop culture in a very palatable way — especially during this disturbing time in our country. Tune in for Maura’s take on Carolyn Bessette Kennedy as a moodboard muse and a rare example of true personal style, as well as why minimalism and old money restraint feel so aspirational right now; JFK Jr. as the poster boy for yuppie style that’s driving the prep revival seen at brands like J.Crew and Dior Men’s; CBK and JFK Jr.’s couple style, as well as our thoughts on the Ryan Murphy series costume design discourse; Sarah Staudinger’s purchase of three iconic CBK pieces at Sotheby’s auction for $177K (while Jacqueline Kennedy Onassis’s violet wool coat, worn on the night of John F. Kennedy’s election to the presidency, just sold for $50,800 this week); Julia Fox’s bloody Jackie Kennedy Halloween costume at this moment of political violence being back in the cultural conversation; Jack Schlossberg’s political trajectory, from brain rot content to Vogue correspondent to congressional candidate; RFK Jr.’s MAHA rhetoric affecting the beauty and wellness industry; Olivia Nuzzi’s aesthetic transformation in the lead up to American Canto and leaning into the “I had an affair with a Kennedy” look, and so much more.

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