Dive Club 🤿 Thiago Costa - Cultivating taste as a designer
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Feb 21, 2025 Thiago Costa, co-founder and designer at Fey, shares his extensive expertise in refined visual techniques and beautiful user interfaces. He delves into the evolution of the Fey aesthetic, from version 1.0 to 2.0, and discusses how AI enhances user experience. Thiago draws inspiration from diverse sources, including Caravaggio's mastery of light. He emphasizes the importance of continuous learning, meticulous attention to detail, and the balance between aesthetics and functionality, making for an insightful conversation on the art and science of design.
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Art and Design
- Design lies at the intersection of art and science, with redesign and experimentation falling under the art aspect.
- Everything outside of UI and apps, especially art, can teach valuable design lessons.
Narrative's Origin
- Thiago and his co-founders initially started Narrative, a design studio, to fund their own ideas and escape their unsatisfying jobs.
- Narrative achieved seven-figure revenue in its first year by capitalizing on the high cost and time investment of hiring designers and engineers.
Faye's Early Stages
- Faye, a trading journaling product, was initially a side project but was put on hold while Narrative gained traction.
- When they revisited Faye, they found the initial version subpar and decided to rebuild it based on their design sensibilities.