In this episode I talk to Laura Roeder. Laura and I have been friends for a long time. I’ve learned so much from her, and it’s great to have her on the podcast.

Laura started an online community and a course called Creating Fame. She’s done a bunch of stuff in the internet space. She’s one of the people who’s been doing it since the early days.

She got into software with a company called MeetEdgar, which is a social media scheduling service, and grew it into a successful company before selling it. She recently started another company called Paperbell. Paperbell is the all-in-one software that solves all the problems of running a coaching and consulting business.

There’s so much to learn from Laura. I love her direct, blunt style. She’s given me great advice over the years, and you get to tune in as we jump on a call, hit record, and start catching up.

In this episode, you’ll learn:

Benefits of choosing a narrow niche for your business
Common branding mistakes to avoid when starting out
Laura’s advice for writing great copy
Tradeoffs between hiring freelancers and employees

Links & Resources

Laura Roeder’s Links

Laura’s website
Follow Laura on Twitter
Laura is on Instagram
Paperbell
Follow Paperbell on Twitter
Paperbell is on Instagram
Follow Paperbell on Facebook
Check out Paperbell on Pinterest

Passion Week/Good Friday: The Winner | Give Him 15: Daily Prayer with Dutch | April 18, 2025