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An Update On The Solana Thesis | Santiago Santos

Feb 14, 2025
Santiago Santos, Founder of Inversion Capital and co-host of the Blockworks podcast Empire, dives into the crucial moment for crypto adoption. He shares insights on his evolving Solana thesis and the future of meme coins and user retention. The conversation highlights the importance of financial education and programmable money in reshaping finance. Santiago also addresses the complexities of risk management in crypto investing, emphasizing caution in volatile markets while calling for innovative strategies to ensure long-term success.
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INSIGHT

Broken Onboarding Funnel

  • Crypto onboarding needs improvement, as evidenced by the Trump meme coin's low user retention.
  • Users need more practical first experiences, like stablecoins or DePIN services, not volatile meme coins.
ANECDOTE

Helium Mobile Onboarding

  • Imagine onboarding with Helium Mobile instead of a meme coin: it's cheaper and has feature parity with Web2 services.
  • This positive experience can then lead users to discover stablecoins and their benefits.
ADVICE

Build Better, Not Just Different

  • Build crypto products that offer superior feature parity to existing Web2 services.
  • Don't assume users will change behavior; instead, offer better, cheaper products.
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