The Sunday Show
Three Perspectives on Generative AI and Elections
Oct 27, 2024
In this discussion, Samuel Woolley, an expert on disinformation, highlights the challenges generative AI poses to democratic processes. Lindsay Gorman reveals how deepfakes can manipulate electoral narratives and the global implications. Scott Babwah Brennen emphasizes the need for effective AI content labels in political ads to maintain candidate trust. The conversation addresses regulatory hurdles and the urgent necessity for policies to combat the misuse of AI, especially as elections approach, pointing towards a future where misinformation could be even more pervasive.
39:48
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Quick takeaways
- Generative AI, especially audio deepfakes, has significantly influenced elections worldwide, impacting political narratives and voter perceptions since 2023.
- The effectiveness of AI content labels in political advertising is under scrutiny, revealing potential negative consequences for candidate trustworthiness and public opinion.
Deep dives
The Prevalence of Deepfakes in Elections
Generative AI, particularly deepfakes, has been increasingly present in global elections, with significant consequences. Recent findings indicate that over a third of elections since 2023 have been affected by major deepfake campaigns, with audio deepfakes being the most commonly utilized form. Audio deepfakes accounted for nearly 69% of instances tracked, overshadowing AI-generated video and images. The variety in use—from deceptive intentions to artistic expression—highlights the complex role generative AI plays in shaping political narratives and voter perceptions.
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