Bloomberg Businessweek
NBA Owners Blitzer, Plotkin Bet on Menswear Brand Rhone
Nov 3, 2023
Nate Checketts, CEO of Rhone, discusses investors including billionaire David Blitzer, former hedge fund manager Gabe Plotkin, and ex-football star Tim Tebow in the bet on the men's apparel brand. They talk about family involvement, water use reduction, hiring a new female board director, and strategies for mental health and future growth.
16:29
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Quick takeaways
- Rhone attracted prominent investors, such as Blackstone's David Blitzer and former hedge fund manager Gabe Plotkin, allowing them to focus on long-term strategies and expand collaborations with sports professionals and athletes.
- Rhone's strategic approach includes expanding product lines, opening profitable retail stores, and targeting initiatives that align with customers' active lifestyles to meet growing demands.
Deep dives
Optimizing Water Use for Climate Action
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