Nate Checketts, CEO of Rhone, discusses investors including billionaire David Blitzer, former hedge fund manager Gabe Plotkin, and ex-football star Tim Tebow in the bet on the men's apparel brand. They talk about family involvement, water use reduction, hiring a new female board director, and strategies for mental health and future growth.
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Quick takeaways
Rhone attracted prominent investors, such as Blackstone's David Blitzer and former hedge fund manager Gabe Plotkin, allowing them to focus on long-term strategies and expand collaborations with sports professionals and athletes.
Rhone's strategic approach includes expanding product lines, opening profitable retail stores, and targeting initiatives that align with customers' active lifestyles to meet growing demands.
Deep dives
Optimizing Water Use for Climate Action
Global water use, storage, and distribution contribute 10% of global greenhouse gas emissions. EcoLab helps companies optimize water use worldwide, reducing consumption by up to 44%, energy use by up to 22%, and corporate greenhouse gas emissions by up to 12%.
Ron's Evolution and Strategic Partnerships
Ron, a clothing brand, experienced significant growth after a private equity buyout. They recently attracted prominent investors like Blackstone's David Blitzer and former hedge fund manager, Gabe Plotkin, enabling them to focus on long-term business strategies and expand collaborations, including partnerships with sports professionals and athletes.
Expanding Product Lines and Retail Stores
Ron is expanding its product lines, adding a women's collection by May 2023. The company has successfully opened profitable retail stores, with 11 new stores in the past year. Ron's strategic approach includes measuring the impact of stores on e-commerce sales and targeting initiatives that align with customers' active lifestyles to meet growing demands.
Nate Checketts, Co-Founder & CEO of Rhone, discusses billionaire Blackstone executive David Blitzer, former hedge fund manager Gabe Plotkin and ex-football star Tim Tebow among the group of investors betting on the men’s apparel brand. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.