Parents as Customers: A conversation with Debra Ross

In education, how should we conceive of the parent as a customer? This week, join us for a discussion with Deb Ross, founder of KidsOutAndAbout.com, as we dig into questions of parenting, choice, and what parents really want from schools. Debra E. Ross is the founder, publisher, and CEO of Kids Out And About, LLC, a media and marketing company whose purpose is to celebrate what local communities offer their residents and visitors, on two main platforms: KidsOutAndAbout.com and BeyondTheNest.com. KidsOutAndAbout.com, originally launched in the Rochester area in 2001, focuses on activities for kids, teens, and families. BeyondTheNest.com, launched in 2016, connects local adult audiences with their community's arts, culture, and recreation options. The sites provide comprehensive calendar and resource lists for 45 local regions across the U.S. and Canada, attracting 15 million unique visitors per year.