Logic, Emotion and Getting People to Take the Next Step

Resource Links:

• See what process can do for your firm with 28 FREE days of SweetProcess
• Check out the CaseFuel website
• Get your copy of The Legal Marketing Fastlane

In business, we are always working to influence the decisions of others. 

When you ask someone to become a client and sign on the dotted line, you present them with two options: Take the desired action (sign) or don’t.

Unfortunately, the highly-logical arguments you are trained to present to judges in court, won’t work with prospects the same way it does with judges and juries.

Humans are not logical creatures...

We seek pleasure and avoid pain.

So, how can you use this knowledge to influence others to take the action you want them to take?

Today, host Jan Roos explores how something as simple as the presentation of information can affect the decision-making process. 

He shares how a few simple tweaks can improve your ability to positively influence the decisions of others - so you can master the art of influence. 

About Our Host:

Jan Roos is the CEO of CaseFuel agency, and he helps law firms generate revenue through pay per click advertising. He is a legal marketing expert and is the author of the bestselling book, “Legal Marketing Fastlane.” It talks about PPC lead generation, a technique used to generate client leads for big and small practices

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