Series Four
This episode of The New Abnormal features Catherine Roy, Foresight & Design Leader at Thales.
She sets their foresight and design strategy, and helps to drive futures thinking & business growth. Overall, she aligns futures, business, product and service strategy with the needs of users / consumers in order to achieve goals.
In this podcast, she explains her approach to the above, by illuminating some dynamic case histories regarding projects covering foresight, risk and innovation.
Along the way, we discuss issues including social acceptability, soft power, storytelling, co-creation and destruction, hype cycles, future consciousness, shapeshifting, meaningful disruption, and dynamic leadership.
Oh, and why it's important for futurists to 'find your tribe' within an organisation...
The New Abnormal