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Blackhawks Breakaway
ESPN’s John Buccigross on Connor Bedard mania, Darren Pang joining Blackhawks broadcast and more
Sep 5, 2023
ESPN's John Buccigross discusses his role covering the NHL, the Connor Bedard mania, Darren Pang joining the Hawks broadcast team, and the NHL's efforts in marketing players. They also talk about Buccigross playing golf with Bill Murray and touch on merchandise and NHL coverage.
28:25
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Quick takeaways
- The NHL and rights holders are putting more effort into marketing individual players and their personal narratives to make the sport more relatable and engaging for fans.
- Hockey legends like Wayne Gretzky set an example of handling success with grace and humility, which has had a significant impact on the sport and its culture.
Deep dives
Promoting players and building hype
The podcast discusses the conscious effort made by the NHL and rights holders to promote players and build hype around their stories. The focus has shifted from just teams and rivalries to highlighting the individual players and their personal narratives, like their homecoming games or rivalries with other players. The aim is to make the sport more relatable and engaging for fans while creating characters and personalities that fans can connect with.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode