#168: Dejan Pralica, Co-Founder and CEO of SoleSavy, an Exclusive Sneaker Community, on Content Creation, Becoming the Amazon Prime for Sneakers, and Building an Authentic Community

Sep 9, 2020

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Dejan Pralica is the co-founder and CEO of SoleSavy, an exclusive community that brings together sneaker enthusiasts and collectors and helps them acquire limited-edition sneakers directly from retailers. A SoleSavy membership provides you the tools and resources you need to successfully purchase the products you want for retail. SoleSavy’s co-founders have over 20 years of experience in the sneaker industry, both in retail and online. Their connections and experience in the sneaker industry allow them to provide members with unparalleled knowledge and access you won’t find anywhere else.

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Some of the Topics Covered by Dejan Pralica in this Episode

What SoleSavy is and why Dejan founded it
The first steps Dejan took to get SoleSavy off the ground
Going to NBA All-Star Weekend
Early reaction to the company and feedback
SoleSavy's business model
Customer acquisition and growth
Their 500-person first-day signup
How SoleSavy's product system works
Building an authentic community
The team behind SoleSavy
Being scrappy and resourceful
Dejan's experience going through the LAUNCH Accelerator
The fundraising battle
Dejan's thoughts on expansion into other niche communities
Dejan's personal sneaker collection
How Dejan got interested in sneakers
Dejan's first experience as a founder, starting and building Kicks Deals
How Dejan approaches content creation
Why Dejan started a podcast and the benefits of podcasting
What's next for SoleSavy
Dejan's book recommendations
How Dejan recharges and how he views the work-life balance

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