FEAR & GREED | Business News Q+A: The four components of building your personal brand
Aug 30, 2025
Discover the dual strategy of building your personal brand through reputation and social media. Dive into four key components: educational, professional, personal, and promotional content that help establish authenticity. Explore how sharing experiences fosters community while promoting yourself. Learn the long-term benefits of a strong personal brand across various platforms, and discuss the unique challenges faced by women and caregivers in achieving financial stability. Unlock the power of personal branding for your career!
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Personal Brand Complements Good Work
- Building a personal brand is both future-focused and complementary to doing your current job well.
- Organizations increasingly look to leaders for visible thought leadership, raising the value of personal platforms.
Platform Led To Opportunities After Redundancy
- Natalie built a large audience during seven years at LinkedIn and left with 120,000 newsletter subscribers and 34,000 LinkedIn followers.
- Her inbox filled with opportunities and introductions after redundancy, which led to new roles including this podcast.
Use The Four Content Buckets
- Plan content across four buckets: educational, professional, personal, and promotional.
- Spend 15 minutes a few times a week engaging, sharing a take, and getting comfortable on the platform.