Jonathon Barkl is the Co-founder and CEO of AirGarage, a full-stack parking management company that helps real estate owners increase their income.

Jonathon and his co-founders Chelsea and Scott started the company in 2017. They’ve since raised roughly $15 million from investors including Founders Fund, Floodgate, a16z, Abstract, and prior guest of the show Ryan Delk.

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Topics discussed:

A crash course on the business model of parking
Why parking lots make most of their money from tickets and towing
The reason American cities dedicate up to 30% of space to parking
How the $131 Billion parking industry evolved to be so complicated and outdated
Why dynamic pricing in parking is harder than hotels and airlines
The three primary business models for a parking lot
Why Air Garage can increase a parking lots profitability by 4-5x
How part of its business was inspired by scooter companies like Bird and Lime
Starting “Airbnb for Driveways” in 2016 to solve their own problem as college students
The sales lessons Jonathon learned doing door-to-door sales in the Arizona heat
How getting scammed out of $6,000 led to pivoting their business model
Moving to San Francisco with no connections and raising a Seed round
How they closed a Series A in a week
The importance of investor brand when hiring early employees
Why Jonathon cares so much about branding as a parking company

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Referenced:

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Where to find Jonathon:

Twitter: https://twitter.com/jonathonbarkl
LinkedIn: https://www.linkedin.com/in/jonathonbarkl

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Where to find Turner:

Newsletter: https://www.thespl.it
Twitter: https://twitter.com/TurnerNovak
Banana Capital: https://bananacapital.vc

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Production and distribution by: https://www.supermix.io

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THE BIG FOUR: FUTURE TRENDS IN SEARCH – PODCAST EPISODE #135