Leading Voices in Real Estate Bob Hart | TruAmerica Multifamily
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Oct 21, 2025 Bob Hart, Founder and CEO of TruAmerica Multifamily, shares his inspiring journey from his early career at Kennedy Wilson to founding one of the largest apartment operators in the U.S. He discusses TruAmerica's value-add strategy targeting workforce housing and the company's recent entrance into affordable housing. Delving into his operational practices, Bob highlights the importance of mentorship and strategic partnerships. He also provides insights into the future of the multifamily market and offers advice for aspiring real estate professionals.
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Founding TruAmerica With Guardian Life
- Bob Hart started TruAmerica in 2013 after 14 years building Kennedy Wilson Multifamily.
- He partnered with Guardian Life to scale the platform to a national operator of 60,000+ units.
Value-Add Workforce Focus
- TruAmerica focuses on value-add workforce housing, targeting B- to A- properties rather than Class C.
- They underwrite average holds around five years and historically turned assets in under four years.
Pivot Into Affordable Housing
- TruAmerica is expanding into capital-A affordable housing including LIHTC and other subsidy structures.
- Bob describes affordable ownership as multi-layered, fee- and cash-flow-driven, and longer-term than market-rate value-adds.