In episode 35 of Smart in Public, Fana Yohannes, Founder of Flora by Fana and Here to Help (H2H), joins the Katies on the pod to chat personal and professional branding, building a future-proof network, navigating the job market, and the importance of a consistent online presence (with tips on how to actually do it without burning out).

The evolution of networking is ongoing in the digital age, and Fana walks us through how to effectively develop content creation strategies for social media, and the role of platforms like Substack for both personal and professional impact. We also learn about the significance of engagement (including timing and formats) and how to manage our illusive overlord, the algorithm, to enhance visibility and attract opportunities.

Thank you so much Fana for joining us! If you're keen to continue to learn from Fana you can follow her on instagram at:

@itsfanay
@here2help

Takeaways

Your online presence is crucial for job searching.
Consistency on LinkedIn can attract opportunities.
Engagement is key to increasing visibility.
Video content is essential in today's digital landscape.
Networking has shifted to a digital-first approach.
Repurposing old content can be effective.
Substack serves as a valuable supplementary platform.
Reels require a more polished approach than TikTok.
Practice makes progress in content creation.

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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com

35 - Create brand content that serves both your business and your career with Fana Yohannes