Political Advertising Analysis with Matthews & Rosenberg

The Herle Burly was created by Air Quotes Media with support from our presenting sponsor TELUS, as well as CN Rail and the Ontario Real Estate Association.

We’re back with our advertising experts to take us through the political ads the federal parties have put out during the first week of Canada’s 44th election.

Joining us are Dennis Matthews and David Rosenberg.

Dennis Matthews. Dennis is president of Creative Currency, a new advertising agency affiliated with Enterprise Canada. He has worked on advertising for Stephen Harper, and most recently, Dennis led advertising for the successful come from behind campaign victory for Tim Houston and the PC Party of Nova Scotia.

David Rosenberg is Chief Creative Officer at Bensimon Byrne. He’s worked on ads for Dalton McGuinty, Paul Martin, Kathleen Wynne and Justin Trudeau. His ads for Justin Trudeau in 2015 won Campaigns & Elections best international advertising award.

A special thank you to Adam Lawson of Hub at Enterprise for editing the video for this episode of The Herle Burly.

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