Marketing Over Coffee Marketing Podcast
Mordy Oberstein of Wix on Site Management and SEO
Jan 26, 2024
Mordy Oberstein, Head of SEO Brand for Wix and formerly at SEMRush, talks about content management and brand repair. They discuss the SEO feature set, Google Merchant Center Feed, Amazon App, and a new Zapier integration for ecommerce. They also mention Wix's SEO Learning Hub and adding AI for tagging. The chapter descriptions include positioning Wix as a CMS for digital marketers and SEO agencies, healing brand image, catering to hardcore SEO, automation tools for marketers, and improving SEO at scale.
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Quick takeaways
- Wix aims to provide value to SEO practitioners and digital marketers by allowing them to focus on growing websites rather than spending time on maintenance and fixing issues.
- Wix has integrated AI technology into its platform to automate various SEO tasks, such as generating title tags and meta descriptions.
Deep dives
Positioning Wix as a Content Management Solution and SEO Brand
Wix offers a content management solution for businesses and agencies, allowing them to build websites without the need for extensive resources or staff. Morty Oberstein, the Head of SEO Brand at Wix, talks about the company's efforts to position themselves in the market and address their previous reputation issues. Wix aims to provide value to SEO practitioners and digital marketers by allowing them to focus on growing websites rather than spending time on maintenance and fixing issues. The company has made significant improvements to their product and has focused on building trust and engaging in open communication with the SEO community to improve their reputation.
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