I Am Your Korean Mom
279. How to create unforgettable content
Jan 29, 2024
Learn about the importance of taking emotional risks in content creation and how it helps in building trust and connection with the audience. Discover the significance of being authentic, personal, and honest in storytelling to create unforgettable and engaging content.
23:49
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Quick takeaways
- Scroll-stopping content is about deep connection and engagement with the target audience, emphasizing the importance of authenticity and breaking free from performative and generic marketing personas.
- Taking emotional risks, such as revealing personal struggles and sharing specific examples, can make content more relatable, engaging, and memorable, highlighting the significance of being honest and speaking in a way that reflects natural conversation.
Deep dives
The Power of Scroll-Stopping Content
In this podcast episode, the importance of scroll-stopping content and how it can beat any algorithm is discussed. The host emphasizes that scroll-stopping content is about deep connection and engagement with the target audience. By asking specific questions and taking emotional risks in writing, including sharing personal stories and being more honest, one can create content that feels intimate and draws readers in. The emphasis is on authenticity and breaking free from performative and generic marketing personas. The host stresses the need to trust the audience and cultivate a relationship of trust by revealing the edges of one's personality.
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