shout out to our sponsors this week:
Xero ... the Sons of CPAs love Xero, if you couldn't tell
Gusto’s People Advisory Training… go to gusto.com/training and enter Code Sons100 at checkout and you’ll get $349 off and some CPE!
in this episode, we talk about positioning yourself and your accounting firm in the market
#NiksTips for a good Positioning Statement
- identifying who you want to work with, who do you help?
- what makes you different,
- how you can help those clients,
- what pain points you’re solving,
- what is the emotional payoff for the customer
shout outs:
EarmarkCPE, cloud accounting podcast, Blake Oliver and David Leary, BNACPA.com, Jason Ackerman, Padgettnc.com/team, Rlz.io, Jason Staats
... and stay tuned for some #StaatSnacks and #CPAliens