Mark has a chat with Clayton Noblit, a senior marketing manager at Written Word Media.

Prior to the interview, Mark thanks Patrons, welcomes a few new Buy Me A Coffee buddies, shares a personal update, and shares a word from this episode's sponsor.

episode's sponsor.

Learn more about this self-publishing/WIDE-publishing focused cruise.

In the interview Mark and Clayton talk about:

What Written Media is (a book marketing/promotions company)
Clayton's personal background as a marketer, and a big reader, but not an author
The purposeful design of the Written Word Media dashboard to help authors schedule a marketing promotion in about 20 minutes then get back on to the other parts of their day
The various Written Word Media reader-facing brands: FreeBooksy, BargainBooksy, Red Feather Romance, New in Books, and Audiothicket
Their partnerships with other reader promo sites like eReader News Today, Book Barbarian, Hello Books, and others
The strategy of promo stacking by spreading marketing promotions out over a series of 3 to 5 days
How the Facebook Ads and Amazon Ads support at Written Word Media works
The Written Word Media membership levels (Gold and Platinum) which offer a 10% discount on booking promos as well as additional exclusive promotion options and savings on other third party services
The Limelight feature promotion option available for members
The content that appears on the Written Word Media blog, including regular surveys of authors and industry trends
A few of the responses from a survey conducted in late 2023
A discussion of author's perceptions of AI and social media
The importance of diversifying instead of being reliant on a single platform
Advice Clayton offers to authors working on promoting and marketing their books

After the interview Mark reflects on just how much Written Word Media has grown over the years, by listening to authors, and adding tools and options to allow for greater efficiency in marketing. He also notes how authors are becoming more professional in their approach of planning ahead, and admits to not being as good at making those plans as he'd hoped.

Links of Interest:

Clayton Noblit is a senior marketing manager at Written Word Media. He is passionate about helping authors find their readers and finding ways to sell more books. When he’s not working, he enjoys spending time with his family, playing sports, and making beverages.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0

Lucas Carlson of Automic - Taking DevOps beyond developers