Creator Economy Live Gabe Gomez on Ditching the Influencer Marketing Playbook & Building a Personal Brand
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On this episode of Creator Economy Live, Keith Bendes and Brendan Gahan sit down with Gabe Gomez — a social strategist who’s made waves on LinkedIn and beyond. With experience at Edelman, Verizon, and now MCoBeauty, Gabe offers a unique perspective on what brands are getting right (and wrong) when it comes to influencer marketing.
They dive into why the traditional influencer marketing playbook no longer works, how brands can take creative risks without losing control, and whether everyone needs to become a creator to stay relevant in today’s digital landscape.
You’ll also hear their take on the latest industry news, including:
- Meta’s mixed reviews on its new editing tools
- TikTok surpassing Twitch as the #2 live platform
- New research revealing that finding the right creators is still the #1 challenge for marketers
- YouTube’s report on the rise of virtual creators
- Peacock’s bold move to bring TikTok talent to TV with four new original shows
Plus, don’t miss this week’s Creator and Brand of the Week picks — featuring Zach King, Rob Mayhew, Alix Earle’s viral Pantene moment, and more.
Whether you’re brand-side, agency-side, or building your own creator brand, this episode is packed with insight, inspiration, and actionable takeaways.