295 - How To Really Use Your CRM

In this essential guide for new and veteran real estate agents, we dive deep into why a Customer Relationship Management (CRM) system should be the cornerstone of your real estate business. From tracking your growing database to nurturing client relationships, a robust CRM is not just a tool—it's your ultimate ally in real estate success. Learn why keeping an updated and organized database can significantly impact your follow-ups, deal tracking, and personalized client engagements like birthdays and anniversaries.

We'll debunk the "shiny object" syndrome, emphasizing starting with what's available, especially if it's offered by your broker for free. Discover the critical importance of CRM for managing and nurturing relationships, the risks of neglecting this tool, and how to select the right CRM to avoid common pitfalls such as complexity and underuse.

Plus, get insider tips on maintaining your CRM with just 5 minutes a day, the latest industry news like FUB's acquisition by Zillow, and how AI is transforming CRM capabilities. Whether you're looking to maintain your database's health, make informed business decisions, or simply sell more real estate, this video is your go-to resource. Don't let your business risk drying up—unlock the full potential of your CRM with our expert advice and free resources available in the show notes.

Notion CRM: https://www.revrealestateschool.com/notion-crm

Key Takeaways:

CRM as a Foundation: Understand why a CRM should be one of the first tools in your real estate tech stack.

Database Dynamics: The significance of tracking and nurturing your database for growth and engagement.

Avoid the Shiny Object Syndrome: Start with what's available, especially free options from your broker, before exploring paid solutions.

CRM Maintenance: Tips on keeping your CRM clean, updated, and functional with minimal daily effort.

Relationship Management: How CRM is crucial for maintaining and nurturing relationships to ensure repeat transactions.

The Pitfalls: Common issues with CRMs, including complexity and lack of use, and how to overcome them. Industry News: Insights on recent acquisitions and their implications for real estate professionals. CRM Selection and Use: Advice on choosing and utilizing CRMs effectively for business growth. Bonus: Access our free CRM resources in the show notes to kickstart your journey to real estate success.

Agent 15-Day Free Challenge: https://courses.revrealestateschool.com/

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.