Restaurant Unstoppable with Eric Cacciatore 665: Kai Umezawa on Zenreach and Building the Future with Wifi Marketing
University of Waterloo dropout, Kai Umezawa leveraged his software engineering skills for both Facebook and Google before he co-founded Zenreach, a wifi marking platform, in 2012. Today, in addition to being a co-founder, Umezawa serves as Head of Product for Zenreach. Our focus: the current state and future of wifi marking.
Show notes… Favorite success quote or mantra:- "The future is not something that happens by accident; the future is built."
In today's episode with Kai Umezawa we will discuss:
- Taking advice
- Bypassing the standard school system
- What Kai learned from working at Facebook and Google
- Digital data vs. face-to-face knowledge about customers
- Comment cards becoming digital
- Guest data collection streamlining
- Personalized outreach to restaurant guests
- Be intentional about the information you are trying to collect from guests
- The future of digital marketing
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Wisetail's user-friendly platform focuses on engaging, growing, and empowering your workforce while enabling your culture to thrive in multi-site businesses. It is easily configurable to an organization's brand and technical specifications. In addition, Wisetail provides a social community for their customers to share best practices and continuously improve the learning experience.
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Huge thanks to Kai Umezawa Zenreach for joining me for another awesome episode. Until next time!
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