Jasmine Takanikos is not your usual brand strategist. Realizing that branding is sometimes seen as negative and even UN-human, she set out on a mission to make it more personal and connected through BrandHuman, her workshop series at Soho House, and Candor Branding, her branding and design firm. I've personally worked with Jasmine to align my business goals with my brand strategy, and her intentional approach has had a big impact on my work.

Our conversation is all about brand positioning through feeling, intention and purpose, and building a brand with your eyes open.

In this episode, we discuss:

• How Jasmine Takanikos got into brand strategy
• What brand strategy is
• The importance of your connection with yourSELF to build a powerful brand and business
• Why authenticity isn’t enough
• How Jasmine’s brand strategy methodology and BrandHuman (that's now taught at Soho House globally) came to be
• The power of saying no to clients and choosing the ones you’re in full alignment with
• Why the entrepreneur leading a business is the energy source of the business, whether you’re leading a team of 100 or it's just you
• The importance of focusing on both revenue streams and building a community
• Setting healthy boundaries in your business
• How Jasmine assesses a brand as a professional brand strategist
• The one thing you can do to take your brand to the next level

Resources:

• How Are You Branding Yourself? The Founder Of BrandHuman On Why Authenticity Isn't Enough by Karin Eldor on Forbes

Connect with Jasmine:

• Candor Branding
• BrandHuman
• @jasminetakanikos

About Jasmine Takanikos:

For almost two decades, Jasmine Takanikos has worked with both established brands and small businesses to develop brand strategy, integrated marketing, strategic planning, business development, creative direction, and digital strategy projects.

She is the creator of the global workshop and lecture series, BrandHuman centering around the importance of building lasting relationships with one’s core constituencies through the exploration of the self. Through interactive analysis of self positioning Takanikos aids in creating and cultivating online brand identities that synergistically align with the clients’ offline & online objectives. This approach, which is integrated into many of her strategic campaigns, has become a sought-after tool and as a result, a global BrandHuman series has been created in partnership with Soho House. Takanikos presents monthly talks at the Los Angeles, Malibu and New York houses.

Takanikos is also Principal, Creative Strategist for Candor Branding, a branding and design firm, she also co-created and teaches along side Bliss Lau, the course "Centering Your Brand" at PARSONS The New School of Design.

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