Future Fuzz - The Digital Marketing Podcast Ep. 114 - AI That Diagnoses Cancer Better - Darius Meadon
In this episode of Future Fuzz, we sit down with Darius Meadon, Chief Marketing Officer at OWKIN, one of Forbes and Sequoia Capital’s top 50 AI companies. OWKIN is pioneering the use of agentic AI and multimodal data in healthcare to accelerate diagnostics and drug discovery. Darius shares how his team communicates complex science to biotech and pharma clients, why video content and personalization are crucial in modern B2B marketing, and what it takes to build long-term trust in the highly regulated world of healthcare innovation.
From live demos that stop traffic at global conferences to AI-powered personalization strategies, Darius reveals the mindset and tools that drive engagement and growth in a challenging sector. This episode is a must-listen for marketers, healthcare innovators, and tech leaders aiming to scale with science.
Guest Bio
Darius Meadon is the Chief Marketing Officer at OWKIN, an agentic AI company on a mission to decode complex biology and accelerate the development of life-saving treatments and diagnostics. OWKIN's work spans cutting-edge areas such as spatialomics, proteomics, and multimodal data fusion. Prior to OWKIN, Darius built a robust career in marketing, brand strategy, and innovation with global giants like GSK, Bayer, Unilever, and Coca-Cola.
With a Master’s in Science from Oxford and further studies at Harvard, Darius blends scientific depth with marketing expertise. He’s a passionate advocate for science communication, video-led storytelling, and smart segmentation strategies to cut through in a complex, regulated B2B space.
Takeaways
- Personalization must align message, format, and channel to buyer pain points
- Video is essential: explainer content, product sizzles, and authentic team videos all build engagement
- In-person events demand standout visuals, live demos, and smart giveaways
- Founder-led content can drive authenticity and start bold conversations
- AI-powered tools like LLMs enable real-time product demos that resonate deeply with users
- Long sales cycles in pharma require a robust, multi-touch, 360-degree marketing approach
- LinkedIn newsletters outperform email for engagement in saturated inboxes
Chapters
00:00 Welcome and Intro to Darius Meadon
01:00 The Origin Story of OWKIN
02:10 Using AI to Diagnose and Predict Cancer Outcomes
03:45 Breaking Down Biology Complexity for Drug Discovery
05:20 How to Simplify Science for Sophisticated Buyers
06:40 The Power of Video in B2B Healthcare Marketing
07:50 Smart Segmentation and Multi-Touch Engagement Strategy
09:00 Navigating Long Sales Cycles in Pharma
10:10 Creating Demand Before Product Launches
11:00 Founder-led Content and Balancing Authenticity with Brand
12:20 How OWKIN Uses LinkedIn to Scale Thought Leadership
15:00 Thoughts on Personalization and Agentic AI
20:00 Matching Buyer Pain Points with the Right Channel and Format
24:00 How OWKIN Stands Out at Large Conferences
26:00 From Plushies to Illustrated Booklets: Smart Giveaways that Stick
28:30 Closing Thoughts and Where to Connect with Darius
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