

Finish Strong (A Full Circle with Lots of Updates)
Jun 3, 2025
In this heartfelt closing chapter, Luvvie shares her journey from near bankruptcy to unexpected success, celebrating new projects like the Book Academy. She highlights the importance of authenticity and resilience in entrepreneurship. As she steps down as CEO, Luvvie emphasizes the beauty of transformation and trusting her team. Reflecting on past struggles, she promotes self-care and the idea that challenges can lead to growth. Exciting future projects await, including a new book and a hint at another podcast venture!
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Episode notes
Company Rebuild Journey
- Luvvie Ajayi Jones rebuilt her company from near bankruptcy in 2023 to seven figures in 2024 with hard work and faith.
- She hired a new CFO team and chief strategy officer to manage finances and strategy effectively.
Successful Book Academy Launch
- Luvvie launched the Book Academy during noisy holiday seasons and doubled down on purposeful launches.
- The launch was the most successful ever, tripling previous reach and supporting wildfire victims.
Power of Ease and Obedience
- Luvvie learned that you don't always have to grind intensely for rewards; sometimes success comes through ease and obedience.
- Letting go and trusting the process can lead to unexpected wins.