Why do star reviews show up in Google Search Engine Rankings? Not the ones on the right hand side of the page for Google My Business Profiles, but rather the ones in the main results.

You may have noticed more often than not, star reviews show for Facebook Business Pages or for Yelp Pages, but not as often for the actual web URL of the business (primary domain / website).

Why is this? And how can you get your reviews to show in the Search Engine Results pages under your website's hyperlink.

There are four main things to do according to hitsearchlimited.com and they all sound right to me.

I know about them, and I break them down in this video.

1. Encourage your customers to submit Google reviews
2. Sign up for a review site and start encouraging your customers and clients to review your services
3. Add the relevant schema to your website
4. Get busy improving the authority of your site by creating great content, outreaching this content and making sure your site is SEO technically tip top