8 | PLG (Product Led Growth) Is Broken (Unless You Do This) 🚨 (Deep Dive)

Nov 7, 2023

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Host Neeta Bidwai explores the intricacies of Product-Led Growth (PLG), providing a comprehensive guide for tech and SaaS companies aiming to implement or enhance their PLG strategies. Neeta distinguishes between starting from scratch with a self-serve or freemium motion and adding it to an existing sales-led motion.

In this episode of Good Revenue, we cover:

• Why it’s easier to start with PLG, and why you have to still plan ahead for marketing and sales, no matter how good your product is

• Mapping the business model across all four go-to-market functions: Product, Marketing, Sales, and Customer Success for success

• Why you shouldn’t optimize for signups alone, and why unified go-to-market goals and data sharing need to be built into your strategy from the start

• Designing price, product, and GTM for the unique needs, value, and WTP of each segment you want to acquire and retain

• The evolving role of sales teams in a PLG model: you’ll lose pipeline, you may have too many reps, you may need to change the role of SDRs

• The potential challenges when transitioning from a sales-led to a PLG model and offers solutions to mitigate them: even though you have Sales, you should never assume customers actually want to talk to someone unless they ask

The episode is packed with practical advice and real-world examples, making it a valuable resource for those looking to drive sustainable revenue growth.

Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

Highlights:

00:00 Introduction to Good Revenue

00:21 Deep Dive into Product-Led Growth (PLG)

00:56 Starting from Scratch with PLG

01:07 Marketing and Sales Planning for PLG

02:25 Importance of Brand and Marketing in PLG

05:24 Unified Go-to-Market Goals