In this episode of the Rich Habits Podcast, Robert Croak and Austin Hankwitz are joined by Candace Nelson.

Candace co-founded Sprinkles Cupcakes with her husband, Charles, in 2005. In 2012, they sold the business for 10s of millions to a private equity firm.

In this conversation, we discuss scaling a business from scratch, essential mindset shifts entrepreneurs need to make, as well as the compounding effects of small efficiencies.

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You can follow Candace on TikTok, Instagram, and Substack! You can also find her book, Sweet Success, on Amazon.

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❓ Ask us questions for our Q&A episodes – @richhabitspodcast on Instagram

📬 Inquire about working together – christian@witz.vc