We Run on EOS Outgrowing the Entrepreneur: When Systems Replace Duct Tape Solutions | Natalie Lemas Hernandez and Jennifer Deroin
Jul 31, 2024
Natalie Lemas Hernandez, CEO of Commercial Northwest Property Management, discusses her remarkable transition from feeling overwhelmed to embracing business growth. She shares the emotional journey of evolving her family business and emphasizes the importance of resilience and community commitment. The conversation delves into implementing the Entrepreneurial Operating System (EOS) for structured growth, transformational leadership, and creating an intentional company culture. Personal anecdotes highlight the challenges and rewards of taking charge and supporting others in need.
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Outgrowing the Business
- Natalie Lemas Hernandez realized her business had outgrown her during an EO retreat.
- The eulogy exercise made her realize she lacked the capacity to manage both her business and her nonprofit.
Family Business Journey
- Natalie's parents started the property management company, initially focused on brokerage.
- Natalie joined the company as a leasing agent after a negative experience at Macy's, eventually taking over leadership due to her mother's illness.
Reinvention and Growth
- Natalie's family faced bankruptcy and moved to Boise, where they rebuilt their lives and the business.
- After taking over, Natalie grew the company from around $700,000 to $4.5 million in revenue.