John Mescall is Global ECD at McCann Worldgroup, and President of the McCann Worldgroup Creative Leadership Council. In this dual role, John provides creative leadership across the agency's global brands, while also partnering closely with the network’s creative and strategic leads around the world. Prior to that, John was Chief Creative Officer of McCann Australia, leading McCann Melbourne to become the world’s most awarded agency in 2013, thanks in large part to his legendary brainchild, "Dumb Ways To Die." It won 5 Grand Prix awards and 23 Lions, making it the most successful campaign in the history of Cannes, and one of the most famous marketing efforts of the 21st century. To date, the video has been viewing 170 million times on YouTube. Since his move to Global ECD in 2014, John has helped lead McCann Worldgroup’s creative resurgence, with honors including Gunn Report Agency of the Year, D&AD Agency of the Year, and Network of the Year accolades from the One Club, ANDYs, Effies and more. He’s been named to the Creativity 50. And Business Insider ranked him the 8th most creative person in all of advertising.
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