Intro

Navigating client contracts can be daunting for agency owners. In this episode, join me, Sharon Toerek, and my colleagues from Toerek Law, as we tackle the most common and challenging questions about Master Service Agreements (MSAs), intellectual property rights, and other pivotal legal aspects that impact daily agency operations.

What you will learn in this episode: 

• Understand the critical components of Master Service Agreements and how they protect your agency.

• Discover strategies to safeguard your intellectual property during client interactions.

• Learn the differences between MSAs and Statements of Work and how to manage them effectively.

• Find out how to handle jurisdiction and governing law in contracts to minimize risks.

• Get insights into negotiating fair indemnification and liability terms to balance client relationships.

• Explore effective ways to implement non-solicitation clauses to protect your agency's talent.

Bio

Sharon Toerek is Principal of Toerek Law, where she focuses her law practice on helping professionals in the advertising, marketing and creative industries monetize their intellectual capital, and manage the legal risks of their work. 

Sharon provides proactive, strategic counsel to marketing agencies on legal issues they face continually in their work, including: agency-brand contracts, social media and content marketing legal compliance, and trademark and copyright protection.

Samantha Jorden and Madeleine Shroyer are Associate Attorneys at Toerek Law/Legal + Creative conducting intellectual property assessments, securing trademark and copyright registrations, and drafting contract suites for marketing, public relations, and media buying agencies and corporate brand clients.

Resources:

• Website: legalandcreative.com 

• LinkedIn: https://www.linkedin.com/in/sharontoerek/ 

• Twitter: https://twitter.com/SharonToerek