5THWAVE - The Business of Coffee and Hospitality The guiding principles of Tres Marias
In today’s episode we’re speaking with Maria Pavani, CEO and Founder of Tres Marias – an innovative specialty coffee business based in Dubai.
Originally from Brazil, Maria launched Tres Marias in 2019, initially trading green coffee and delivering SCA training courses. When the pandemic hit, she pivoted into coffee roasting and more recently, expanded the brand with a line of plant-based milks designed specifically for baristas.
In this conversation, Maria shares the remarkable transformation of Dubai’s coffee scene over the last decade and how UAE consumers have embraced specialty coffee culture.
She also reflects on the personal journey of becoming an entrepreneur and how learning self-awareness and resilience, combined with relentless innovation, has shaped the way she built her business.
Credits music: "Plane Jane" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the show
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