What if the real reason your sales team isn’t closing deals has nothing to do with the market—and everything to do with your company’s diluted genius?

In this episode of The Mike Method, Mike sits down with international business mentor and Models Method creator, Simon Bowen, for a deep dive into what really sets high-performing companies apart. Spoiler: it’s not just having a good product. It’s about clarity, believability, and a sharp understanding of your company’s core brilliance—what Simon calls your “genius.”

Simon unpacks how that genius often fades as a company grows, especially when the founder’s original thinking gets lost in translation across departments. He explains how complex ideas can become instantly more persuasive when they’re visualized instead of just talked about. Think: frameworks, models, even drawing—yep, seriously.

Mike and Simon also explore why believability trumps trust in complex sales, and how showing (not telling) your story makes all the difference. There’s a practical edge here too: how to adapt to changing market conditions without losing your company’s soul. Whether you’re selling consulting to Fortune 500s or pitching warships to the Navy, this conversation is a masterclass in clear communication, strategic positioning, and protecting what makes your business unique. It’s smart, visual, and refreshingly grounded—definitely one you’ll want to take notes on

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EP 210: Leveraging Campaign Tagging in Google Analytics w/Annie Cushing