STR Brand Identity Direct Bookings: Scaling to 175 Properties with Lisa Roads

"I'd rather be small and personal and well known for that than just be a generalist."

What happens when a marketing agency owner sees a gap in the vacation rental market that nobody else is filling? She builds an empire from scratch—175 properties across Cyprus, managed remotely from the UK for 18 years—and then successfully exits during a pandemic.

Lisa Roads joins the Booked Solid Show to share her journey from hands-on property furnishing (yes, she shipped entire containers of furniture across the Mediterranean) to becoming one of the most respected voices in STR business strategy. Now, as The Holiday Property Coach and founder of Women in Short-Term Rentals, Lisa helps property managers build profitable direct booking brands that attract both the right guests AND the right property owners.

In this episode, you'll discover why having a logo isn't the same as having a brand, how to curate your portfolio for maximum conversions, and the trust signals that actually get guests to book directly. Plus, Lisa reveals why dog-friendly marketing converted her from browser to booker in just hours—and how you can apply the same psychology to your ideal guest avatar.

Whether you're managing 5 properties or 50, this conversation will reshape how you think about niching down, building trust, and positioning your business for long-term success.

🔗 Connect with Lisa Roads

Lisa welcomes connections from property managers and hosts looking to grow their businesses strategically.

• Website: theholidaypropertycoach.com
• LinkedIn: linkedin.com/in/lisaroads
• Facebook: The Holiday Property Coach
• Instagram: @theholidaypropertycoach
• Community: Women in Short-Term Rentals on Facebook and LinkedIn