Join Ivana Flynn and special guest Vadim Aidlin, CEO of Mamuta Media, as they unpack the rapidly shifting landscape of SEO and PPC in the current iGaming world.

The two start where AI is rewriting the rules almost daily. While SEO is far from dead, it's evolving at lightning speed - with user experience at the core. Meanwhile, PPC is entering an “AI-only” era, where human involvement is nearly obsolete.

But what happens when traditional PPC becomes impossible - especially in highly regulated or black/grey markets?

The episode also navigates the unpredictable marketing landscape of iGaming. Whether you're a digital marketer, casino operator, or SEO specialist, Ivana and Vadim discuss insights into what’s next - and how to prepare for it.

Host: Ivana Flynn
Guest: Vadim Aidlin
Producer: Anaya McDonald
Editor: James Ross

iGaming Daily is also now on TikTok. Make sure to follow us at iGaming Daily Podcast (@igaming_daily_podcast) | TikTok for bite-size clips from your favourite podcast.

Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ep 553: Beyond Google - Inside SpinFinn's Independent Casino Search Engine