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Modern Startup Marketing
157 - How LASSO Makes Time For Play While Driving Revenue (Drew Brucker, VP of Growth at LASSO)
Jun 19, 2023
Drew Brucker, VP of Growth at LASSO, talks about creative marketing plays, unpacking the equation Marketing = Creative + Revenue, and LASSO's top creative marketing ideas using AI, podcast, and video. They also discuss co-creating content with customers and the importance of incorporating creativity in marketing strategies. Additionally, they share their passion for painting and finding creative outlets through sip and paint sessions.
28:58
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Quick takeaways
- Creativity is an integral part of effective marketing, balancing creative ideas and revenue-focused strategies leads to increased brand loyalty.
- Small marketing teams can leverage AI technologies and repurpose content to scale their content creation, increasing brand recognition and engagement.
Deep dives
Importance of Creativity in Marketing
Creativity is an integral part of effective marketing, as it allows marketers to find innovative ways to engage their target audience and drive revenue. By balancing creative ideas and revenue-focused strategies, marketers can create compelling content that resonates with their audience and leads to increased brand loyalty. The equation 'marketing equals creative plus revenue' captures the essence of this balance. Companies that prioritize creativity as an ethos and incorporate it into their daily operations are more likely to succeed in a competitive market. Small marketing teams can be intentional about fostering creativity by making it a fundamental aspect of their mindset, weaving it into all their activities, and creating a culture that values and encourages creative thinking.
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