Building With Buyers: Startup Marketing and Growth Fueled By Customers 157 - How LASSO Makes Time For Play While Driving Revenue (Drew Brucker, VP of Growth at LASSO)
Jun 19, 2023
Drew Brucker, VP of Growth at LASSO, talks about creative marketing plays, unpacking the equation Marketing = Creative + Revenue, and LASSO's top creative marketing ideas using AI, podcast, and video. They also discuss co-creating content with customers and the importance of incorporating creativity in marketing strategies. Additionally, they share their passion for painting and finding creative outlets through sip and paint sessions.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Introduction to Drew Brucker, VP of Growth at LASSO and a discussion on LASSO's all-in-one platform
01:53 • 3min
The Balance of Creativity and Revenue in Marketing
04:57 • 17min
Co-Creating Content with Customers and the Importance of Creativity in Marketing Strategies
21:28 • 4min
A Discussion on Painting and Finding Creative Outlets
25:56 • 3min