TECHNOLOGY AND BRANDING

The Good. The Bad. The Ugly. As a child of the 80s, I was fortunate to grow up during the evolution of the cell phone, the home computer, and the Internet. In the early days, cell phones were carried in bags, computers were slow and bulky, and to get online you had to sometimes wait 20 minutes for your modem to kick in. Today we live in a world that I could not have imagined when I was in college. Although I am still waiting for my rocket jet pack and personal robot to clean my house, I am constantly amazed by how technology has continued to not only changed our lives, but also change how we do business. For information on these strategies, check out these Razor Branding Blogs: TECHNOLOGY AND BRANDING MODEL OF A BRAND And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso